Author Archives: Crispin

Crispin recently finished an eight month assignment at Cornerstone Barristers. Executive Grapevine magazine published this case study: Executive Grapevine magazine Cornerstone Barristers

Gone are the days of the one-size-fits-all press release as a way of gaining column inches. An integrated and highly targeted approach is needed in 2012 to help maximise media relations. Crispin White quoted in this B2B Marketing article  

Comment on Drayton Bird’s blog: Did I ever tell you about the time I was asked to join a BBC committee all about the future? It was all about predicting what was going to happen in the 21st century. Total … Continue reading →

This was filmed in April 2011 and talks about some of the issues that are being talked about after the riots. It seems we have the answers available to us. We just need to implement them.

Drayton Bird recently found this: “Introducing the worlds most dynamic and revolutionary jobs website” Many comments ensued on his Facebook page and blog. Someone sent in this quote which every marketer should read. George Orwell: “The great enemy of clear … Continue reading →

From Havard Business Review, an interesting review of LinkedIn by Judith Hurwitz Do here first two sentences sound familiar: I joined LinkedIn in 2007. I can’t remember why. The full article is here

It will be interesting to see how this works. Facebook already use “likes” to influence the Bing search engine.  This is Google’s answer. Read more here

Some very useful points here. I like the last two points: #25: Why measure For community management to be successful, we need to regularly measure our efforts. Dion Hinchcliffe writes, “If you aren’t looking at overall levels of participation, growth rate … Continue reading →

A flowchart/decision tree to help you decide whether your idea is a good one. http://mashable.com/2011/06/02/website-flowchart/