Programme design

Once the marketing strategy is set developing the plan and making it happen is critical. Focusing on realistic implementation to ensure expectations are met is key. Marketing is not an instant hit like a sales campaign, although this can be part of the overall marketing programme design. We work with you to ensure that the plan is within the scope of the budget and resources available.

Implementation

Get it done! We have always been happy to make marketing happen. Here is just some of what we have done:

• Designed and ran a launch event, including writing all invitations, bought the drinks, managed the serving staff and handed out name tags.
• Written, printed, stuffed, stamped and posted a mailshot.
• Framed pictures and hung them on the wall to ensure an event happened.
• Cleaned a list of prospects by picking up the phone and checking every name.

Communications

An understanding of the core brand message and the audience is the start of any communication strategy. Internal communications are as important as investor relations, marketing and public relations. We ensure that your core messages are being delivered to all constituents.

Public relations

The traditional media world is changing fast and new ways of getting the message out have to be used. The press briefing and exclusive or general release still work with the most newsworthy stories, but if there is too much competition then there are other places to be published that can have a great effect.