Revenue increases 11%
Brand strategy and implementation for Cornerstone Barristers
In October 2010 Cornerstone Barristers experienced something of a wake-up call. Chancellor George Osborne had just unveiled the UK’s biggest spending cuts for decades. As part of a whopping £81bn cuts package, the government said local authority funding would be reduced by 27%. Those same local authorities represented the bulk of Cornerstone’s client revenue, and it was a defining moment, as Bryan McGuire, a QC with the chambers, explains:
“We work with about 300 local authorities and that news meant their spending ability would soon fall by almost a third. There would inevitably be losers and it created what was our ‘burning platform’ moment; we had to act quickly and decisively to protect our leading position in what would soon become a much smaller market.”
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Sales doubled year on year
Creating Sales Leads for an Online Information Service
A dominant supplier of legal information needed new sales leads in customers and prospects where it had not been able to sell their premium on-line information service.
We took a radically different approach and created a direct mail campaign that explained the value proposition in detail. We also targetted multiple partners, who are the decision makers, in each law firm.
This created a conversation within the law firms and elicited a 4.5% enquiry rate. With some focused follow up using telephone and email the total leads created were 15% of the total audience. The results of the campaign were impressive sales were double compared with the same period last year.
Marketing campaign delivers 50% conversion rate
This campaign launched this business with a new automated document system for medium sized law firms.
The objective was to get a meeting to be able to present the offer to managing partners.
We targeted 139 firms and held meetings with over 70 firms.
The campaign consisted of a letter which was hand addressed and signed. This was followed up by telephone and by a series of emails. Over a ten week period the meetings were set and got this new business off to a great start.
Business sold for high mutliple
Renaming, Rebranding and Relaunching an IT Business in 11 weeks
A software company selling highly complex risk management software to financial services insitutions had an urgent need to present a new face to its’ clients and to their investors to reflect their new strategy.
The brief was to “get it done”. With tight project management and by working with specialist agencies we were able to run several parts of the project in parallel.
The client was able to launch on his deadline with a new brand, stationery, website, email templates and even office signage. This allowed the annual results to be presented in the new format and help launch the new strategy to the investors.
Drayton Bird Associates
It is hard to comment on Crispin White’s abilities and character without sounding as though I am his agent. However, I can only tell the truth.
He is highly intelligent, diplomatic without being servile, calm, decisive and quietly jolly – with a great fund of commonsense. And he gets things done.
I know this from working with him in three different organisations. I wish there were more of him about, but I’m afraid there are far too few.
Drayton Bird Associates
We couldn’t have done it without you.
Director, Practioner Solutions
Razor Risk Technologies
To help us re-launch Razor Risk Technologies and grab the attention of our target market, we set a challenging timetable of nine weeks in which to rebrand the company. As I changed the direction of the company I needed to ensure that the brand reflected the long term strategy, our unique position and our goal to create sustainable value for the business.
I had to use someone I could trust to get the job done and contacted Crispin White of Chiswick Consulting. Chiswick Consulting delivered to the timetable and exceeded my expectations of what could be achieved in the short timeframe. They pulled the appropriate resources together, including Thinkfarm – a brand agency, and produced a brand that will add lasting value to my business. All the physical material was completed on time and within budget, including websites, signage, stationery and business cards.
I strongly commend Crispin White and his project management and marketing skills and hope to give him more notice next time.
Group Chief Executive
Razor Risk Technologies Ltd
Hubbard Pegman Whitney LLP
When we launched our firm we needed someone who could help us with all aspects of marketing from branding and strategy through to getting marketing programmes underway. We had a successful launch and our marketing is working well.
We needed practical hands on support and this is what we got, from presenting the brand standards to getting the photography done Crispin provided all round support.
Hubbard Pegman & Whitney LLP
Crispin White has facilitated an extremely helpful brand and marketing strategy workshop with Butterfly Conservation and has helped develop our approach to marketing.
With his help, we are devising and testing new approaches and have already had some positive results
Dr Martin Warren