Role: Campaign design and delivery
Packaging services and products
As part of a strategy to even out sales across the year a legal publisher needed to increase sales during Q3.
In a recessionary market it was very hard for the sales people to justify the annual uplift in the subscription. A review across all the available products and services indentified some opportunities to bundle services together to create an increase in perceived value, whilst minimising the pressure on margins.
A campaign was designed and implemented using direct mail, email, websites, sales training and pricing strategy.
The sales for the Q3 period were double that of the previous year and half of that was new business. The other half pulled renewals from Q4 into Q3 and so helped spread the load across the sales year.