Branding

The value of story telling in selling

http://youtu.be/X7MVtgXMclI

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The Ultimate Question – Net Promoter Score

Net Promoter is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article “The One Number You Need to Grow”. … Continue reading

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Repetition, Repetition, Repetition

Each February the Edelman Trust Barometer comes out and it really should be read by all involved in employee communications. The Trust Barometer studies the concept of trust as it relates to business, corporate reputation and corporate communications among a very specific … Continue reading

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The Gap Debacle

The Gap debacle and how it highlights the value of good design.

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Advertising doesn’t always work

I know this is old but I came across it again and it made me smile. Seth Godin talked about standing out at TED.com in 2003. This is more relevant today than when he presented at TED.com in 2003 http://www.ted.com/talks/seth_godin_on_sliced_bread.html

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The golden age of jargon is over – or is it? “low hanging fruit” is still popular http://ping.fm/AJEfa

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