Email, Newlsletter and Content Marketing

The same direct marketing principles apply, but the execution is different. Do you use HTML email or plain text? Long copy v short copy? Sell from the email or drive traffic to the site to sell? When do you use "content" versus sales messages? How and when to integrate with offline campaigns? We have used all of the above techniques and many more and know which one to test first. The theme of all marketing should be test, test, test, test. The internet allows this to be done much more quickly than offline.

Social Marketing and Web 2.0

(B)Leading edge methods and "white hat" techniques on Web 2.0 can have a dramatic impact on your business today. This is still widely unknown in the business world, but FaceBook, MySpace and YouTube each get more hits per day than Google. The age group of these sites is amazing - large percentages are over 35. Often a key demographic for business marketing. We have experience of doing this work and working with some of the leaders in this field. We have experience in using all the latest technology, gadets and gizmos to generate traffic for your site using Twitter, Facebook, Scribd, Digg, Ping.FM, YouTube.  We know about list building and landing page optimisation. How to convert a visit to an enquiry. The internet allows quick testing of approaches and so an optimum strategy can be reached quickly.