We help firms achieve their business objectives for growth through effective marketing programmes. We do this by understanding their business strategy and objectives and then by developing cost effective marketing solutions that support the achievement of these objectives. Our experience in working as a marketing consultant with professional service firms has shown us that the key to helping our customers is through:
- Providing a responsive, high quality, professional service.
- Implementing marketing programmes that are focused on delivering results through winning and retaining customers.
- Avoiding untargeted activity.
- Designing marketing strategies with clear outcomes and return on investment defined.
Our Objective: provide high quality business marketing expertise to professional and business service firms.
Specifically we can provide business to business marketing expertise in any or all of the following areas:
- We can help you to develop a marketing strategy based on a clear understanding of your business objectives.
- We can install the marketing strategy and manage the marketing activity to deliver your business objectives.
- Developing your company identity and branding.
- Delivering effective marketing communication activity - advertising and PR, exhibitions and seminars, brochures and print, other direct marketing or Internet marketing solutions.
Small business marketing
We can act as your company's marketing department and project manage the delivery of all your marketing activity.
Business to business marketing
Our experience covers management consulting, lawyers, accountants and property companies.
Strategy
Understanding where you are today and where you want to get to are the prerequisite for any plan. We work with people to define these two points and then look at scenarios to achieve the plan. The scenarios take into account the available budget and resources and are therefore focused on the firm's ability to implement.
Branding and identity
Brands are the core of any company, whether they have chosen it or not. We work with companies to understand what the brand is and how to apply this to all areas of the business. Our practical approach looks across the company at logos, stationery, culture, marketing, delivery, websites, reception, email, telephone, events and more. A consistent experience for the customer helps develop a strong brand.
Programme design
Once the strategy is set developing the plan and making it happen is critical. Focusing on realistic implementation to ensure expectations are met is key. Marketing is not an instant hit like a sales campaign, although this can be part of the overall marketing programme design. We work with you to ensure that the plan is with the scope of the budget and resources available.
Direct marketing
Direct marketing versus junk mail. The debate will always rage on, but it is still one of the most effective way of contacting people. Whilst a single mail campaign still has its place, we look beyond this and look at integrated campaigns using the web, emal, social marketing and advertising.
Implementation
Get it done! We have always been happy to make marketing happen. Here is just some of what we have done:
- Designed and run a launch event, including writing all invitations, bought the drinks, managed the serving staff and handed out name tags.
- Written, printed, stuffed, stamped and posted a mailshot.
- Framed pictures and hung them on the wall to ensure an event happened.
- Cleaned a list of prospects by picking up the phone and checking every name.
Communications
Understanding the core brand message and then the audiences that must be communicated to is the start of all communications strategies. Internal communications are as important as investor relations, marketing and public relations. We ensure that your core messages are being delivered to all constituents.
Public relations
The traditional media world is changing fast and new ways of getting the message out have to be used. The press briefing and exclusive or general release still work with the most newsworthy stories, but if there is too much competition then there are other places to be published that can have a great effect.
Social marketing and Web 2.0
(B)Leading edge methods and "white hat" techniques on Web 2.0 can have a dramatic impact on you business today. This is still widely unknown in the business world, but FaceBook, MySpace and YouTube each get more hits per day than Google. The age group of these sites is amazing - large percentages are over 35. Often a key demographic for business marketing. We have experience of doing this work and working with some of the leaders in this field.
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