Chiswick Consulting's Latest Published Articles
21 ways to improve your conversion rates - May 2009
Every sale is important in the current climate. Here are 21 ideas to implement that will help.
HR Beating Recession - February 2009
Another recession specific article. HR are often the first to be cut in downturns. What can you do to prevent this happening and keep yourself relevant and employed.
Managing Through Recession - Innovate or Die - January 2009
In this topical article which has received lots of coverage, we outline what successful companies do to survive and thrive during a recession. This is based on research undertaken by McKinsey and Accenture.
Recession Proof Boards - How the best boards help grow market market share despite recession - December 2008
This article sets out how the skills and experience of the Board can help businesses survive the recession.
Sales Techniques – Five Winning Styles – November 2008
Sales success depends upon the ability of the sales person to adopt the right style to suit the needs of the prospect and the opportunity at hand. This article outlines five styles successful salespeople adopt which distinguishes them from average performers.
Team Effectiveness – 5 Factors to Manage – April 2008
Managing teams is a challenge for all leaders today. A team is a complex entity. If it is underperforming it may be difficult to identify the real reason for underperformance and where to focus development. This article uses Beckard's model of goals, roles, processes and relationships to help managers identify which development area they should focus on.
How to Facilitate a Strategy Workshop – April 2008
Any business consultant worth his salt needs to know how to work with top teams to define their strategy, success factors, values and key drivers. This article is a how to guide and sets out a typical 6 step process.
Engaging Management Consultants – how to avoid getting ripped off – Jan 2008
There are literally thousands of consultancies out there who promise to solve all your organisational woes. However, how do you decide between them and engage the consultancy which is right for your organisation and your issue. Taking time in the early stages, providing a detailed brief, asking the right questions during the pitch, will mean you stand a better chance of getting what you need.
Pitfalls to Avoid When Developing Competency Models – Jan 2008
Lots of organisations today use competencies to underpin their HR initiatives - talent management, recruitment and selection, training and development. But it is so easy to get it all wrong. This article points out some basic pitfalls organisations typically run in to and how to avoid them to make your HR initiatives run smoothly.
How to Measure ROI on People Development- Dec 2007
Four Lessons for Change - Dec 2007
Managing change is a given in today's world. As a manager of change, understanding people's reaction to change will enable you to prepare and plan your communication through the change lifecycle.
How to Build Better Negotiations with your Clients - Nov 2007
Many consultants believe that once they've made the sale they can take the relationship for granted. However, good long term relationships take alot of time and work to keep them effective and generating income. This article summarises the six key steps an individual can take to ensure that client negotiations run smoothly.
Top Team Effectiveness - What CEOs Should Do - Nov 2007
Outstanding top teams deliver greater value to the organisation than average or poor performing teams. Yet little is known about what makes these teams outstanding. This article outlines the five top conditions for highly effective teams and what the CEO can do to deliver these conditions.
How to Market to Wealthy Women - Nov 2007
Women are the fastest growing category of wealth builders globally. Yet financial service and other professional service companies are slow to respond to their needs. This article identifies how women build their wealth, how they view money and what they spend their money on. Understanding this provides insight to marketeers to develop services and offerings in this lucrative market.
Secrets to Successful Hiring - It's Better to Hire a Squirrel - Nov 2007
Making a mistake in recruitment is costly - typically costing an organisation 1.5 times the individual's salary. In addition, poor recruitment has a negative impact on morale and motivation. Getting the right person in the right job is not difficult - so long as you have the right criteria. Using competencies based on motives and traits helps to prioritise where you should focus your effort.
Other companies, articles and websites we like:
Tom Peters
Re-Imagine by Tom Peters, www.tompeters.com
The 'uber-guru' has found feminism in his later years and highlights the billions of pounds businesses miss out on by failing to target women as consumers.
Thinkfarm
Brand Consultants Thinkfarm have worked on many project with us and have produced excellent results. They take concepts and turn them into practical sales and marketing campaigns that can be implemented.
At Parson Consulting, a subsidary of MCG PLC, they took the new, and often mis-understood, concept of Finance Business Partnering and created a practical campaign that used the existing brand, but utilised it in a clever way to deliver great sales conversations. Read more here.
www.thinkfarm.co.uk
Drayton Bird Associates
Voted one of the 50 most valuable marketers in the world. www.draytonbird.com
"Drayton Bird knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny."
David Ogilvy, Founder Ogilvy & Mather
We have worked with Drayton since 1993 and have had nothing but fun and great results. Sign up for his "51 free marketing tips" and you will learn more than any seminar or book
?What If!
?What If! are an innovation company. They work with clients who want
to innovate and grow. They either act as facilitators or as joint venture partners on innovation projects. They can also help organisations in developing skills, organisational structures and mechanisms, and identifying and developing leaders
for successful innovation.
They also have a funky website www.whatifinnovation.com
Human Resource Related Research
www.hewitt.com - This website has some really useful information including a resource library and useful links to other HR related websites.
www.haygroup.com - Like Hewitt's website, Hay's is full of well researched, quotable articles
www.hr.com - Log on as a free member and receive weekly newsletters (loved the article on how Homestore got rid of their Performance Appraisal system) and invites to webcasts (watch out for US time zones)
www.cipd.co.uk - Great, easy to download fact sheets.
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