Reference Books and Websites
Re-Imagine by Tom Peters, www.tompeters.com
The ‘uber-guru’ has found feminism in his later years and highlights the billions of pounds businesses miss out on by failing to target women as consumers.
The Four Hour Work Week by Tim Ferris
A good read with lots of interesting ideas about becoming more efficient and productive. Four hours is a distant goal for us!
TED – riveting talks by remarkable people. Originally from California this website has interesting, insightful and different talks by extra-ordinary people.
Human Resource-Related Research
Hewitt – This website has some really useful information including a resource library and useful links to other HR related websites.
The Hay Group - Like Hewitt’s website, Hay’s is full of well researched, quotable articles
www.hr.com – Log on as a free member and receive weekly newsletters (loved the article on how Homestore got rid of their Performance Appraisal system) and invites to webcasts (watch out for US time zones)
The Chartered Insititute of Personnel Development - Great, easy to download fact sheets.
Marketing
The Chartered Institute of Marketing
Gary Bencivenga’s Marketing Bullets – amazing content from one of the best copywriters alive.
John Carlton – another great copywriter
How to make direct marketing work for your firm – a practical guide for law firms about marketing in general and on-line and direct marketing in particular. Written by Drayton Bird, with contributions from Crispin White.
Internet and Social Marketing
The Thirty Day Challenge- learn everything you need about selling over the internet with this free course. Updated every year with new material. It will give you a solid background in internet marketing and sales.
StomperNet Loads of informative information about everything from how Google ranks pages through to how the eye reads a web page.
