Website Optimisation
What is the purpose of your website? Once you are clear about what you expect to achieve with your site you can start looking at how to optimise it to achieve your goals.
Do you need to drive traffic, build a list, generate enquiries, conduct research, sell product, sell subscriptions or services? We employ different techniques to get the best results.
Email, Newsletter and Content Marketing
The same direct marketing principles apply, but the execution is different.
- Do you use HTML email or plain text?
- Long copy v short copy?
- Sell from the email or drive traffic to the site to sell?
- When do you use “content” versus sales messages?
- How and when to integrate with offline campaigns?
We have used all of the above techniques and many more and know which one to test first. The theme of all marketing should be test, test, test, test. The internet allows this to be done much more quickly than offline.
Social Marketing and Web 2.0
Leading techniques on Web 2.0 can have a dramatic impact on your business today.
This is still widely unknown in the business world, but FaceBook, MySpace and YouTube each get more hits per day than Google. There are more searches now done on YouTube than on Google each day. The age group of these sites is amazing – large percentages are over 35. Often a key demographic for business marketing. We have experience of doing this work and working with some of the leaders in this field.
We have experience in using all the latest technology, gadets and gizmos to generate traffic for your site using Mobile Aps, LinkedIn, Twitter, Facebook, Scribd, Digg, Ping.FM, YouTube.
We know about list building and landing page optimisation. How to convert a visit to an enquiry.
The internet allows quick testing of approaches and so an optimum strategy can be reached quickly.
