Monthly Archives: March 2012

Gone are the days of the one-size-fits-all press release as a way of gaining column inches. An integrated and highly targeted approach is needed in 2012 to help maximise media relations. Crispin White quoted in this B2B Marketing article  

On Thursday night I flew into T5 Heathrow after a long and tiring business trip. I’d paid extra for my meet and greet car parking service so you can imagine my dismay at hearing that I had to wait an … Continue reading →