Advertising
Ten 1957 copywriting rules for 2013
“Styles change, times change, customs change, and tastes change – but human nature, never” G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were … Continue reading
Search the world and steal the best
David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the … Continue reading
Promoting your website – SEO software
Google is very clear: nothing will ever beat good relevant content published on a regular basis. But you do have to get the basics right to help build your site and publish your content in a way that allows the … Continue reading
Ads worth spreading – a TED idea
Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an … Continue reading
The importance of minding your ‘p’s, ‘q’s and commas
This appeared in HRZone and it’s a useful reminder about the devil being in the detail….. Posted by Peter Cook on Wed, 13/06/2012 – 10:01 HR often finds itself at the edge of the business and the outside world. As … Continue reading
The “significance trouser”
A recent case study on how WD-40 was launched in Germany introduced me to the “signifigance trouser” The company was Mayer de Groot. This is a serious study and the results were very good. Winston Churchill said: “Use simple words … Continue reading
One late summer evening, two copywriters sat down…
… at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at selling to their core markets. Both … Continue reading
Just created this for BIE Interim Executive
I just created this to give a different way of explaining interim management. Can you help me? Please let me know what you think of this. _ [slideshare id=5096349&doc=bieinterimexecutive-100831075808-phpapp01]
RT @yaniksilver: Must-read blog: http://ping.fm/3cfmY – I’ll be interviewing Andy next Tue on the power of surprise!…