Advertising
The “significance trouser”
A recent case study on how WD-40 was launched in Germany introduced me to the “signifigance trouser” The company was Mayer de Groot. This is a serious study and the results were very good. Winston Churchill said: “Use simple words … Continue reading
One late summer evening, two copywriters sat down…
… at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at selling to their core markets. Both … Continue reading
Just created this for BIE Interim Executive
I just created this to give a different way of explaining interim management. Can you help me? Please let me know what you think of this. _ [slideshare id=5096349&doc=bieinterimexecutive-100831075808-phpapp01]
RT @yaniksilver: Must-read blog: http://ping.fm/3cfmY – I’ll be interviewing Andy next Tue on the power of surprise!…