There is lots of research about why stories work. This picture shows some of the effect on the brain.
Emotions are a crucial aspect of how we experience our day to day working lives. They are seen as useful markers of optimal well being and experiencing more positive than negative emotions contributes to our happiness. There are significant benefits … Continue reading
“Styles change, times change, customs change, and tastes change – but human nature, never” G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were … Continue reading
David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the … Continue reading
Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an … Continue reading
After another fascinating weekend at UEL learning about positive psychology applications – in the workplace, school and community – we have learnt how important it is to have a varied and engaging series of interventions to have real impact. This … Continue reading
This appeared in HRZone and it’s a useful reminder about the devil being in the detail….. Posted by Peter Cook on Wed, 13/06/2012 – 10:01 HR often finds itself at the edge of the business and the outside world. As … Continue reading
This is from a recent article from Forbes commenting on the US education system. Unfortunately there are direct parallels with our own education practices which focus far too much on passing exams rather than equipping children with life skills – … Continue reading