How story telling affects the brain

There is lots of research about why stories work.  This picture shows some of the effect on the brain.

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Emotions are catchy – do we need to be innoculated?

Emotions are a crucial aspect of how we experience our day to day working lives. They are seen as useful markers of optimal well being and experiencing more positive than negative emotions contributes to our happiness. There are significant benefits … Continue reading

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Ten 1957 copywriting rules for 2013

“Styles change, times change, customs change, and tastes change – but human nature, never”  G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were … Continue reading

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Search the world and steal the best

David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the … Continue reading

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Ads worth spreading – a TED idea

Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an … Continue reading

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The value of story telling in selling

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Engaged Employees mean more profits

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The hedonic treadmill

After another fascinating weekend at UEL learning about positive psychology applications – in the workplace, school and community – we have learnt how important it is to have a varied and engaging series of interventions to have real impact. This … Continue reading

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The importance of minding your ‘p’s, ‘q’s and commas

This appeared in HRZone and it’s a useful reminder about the devil being in the detail….. Posted by Peter Cook on Wed, 13/06/2012 – 10:01 HR often finds itself at the edge of the business and the outside world. As … Continue reading

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Why our Education System is obsolete

This is from a recent article from Forbes commenting on the US education system. Unfortunately there are direct parallels with our own education practices which focus far too much on passing exams rather than equipping children with life skills – … Continue reading

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