Interesting

Is it a no-no to end a sentence with the word “of”?

A nice discussion on Quora: The short answer is that it is ok if the sentence makes sense. Write like you speak. Some of the comments I enjoyed are below: It is not unheard of. Winston Churchill, reprimanded by his … Continue reading

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Small things matter alot

An interesting blog at IDEO highlighting an experiment in client empathy ended up emphasising how the little things in life really matter. IDEO is a creative design company which is justifiably proud of their fantastic work culture. In their words … Continue reading

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Well-Being index from Gallup

Gallup and Healthways have developed a comprehensive, definitive source of well-being measurement, the Gallup-Healthways Well-Being 5. This scientific survey instrument and reporting experience measures, tracks and reports on the well-being of individuals and organizations. The five essential elements of well-being … Continue reading

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An organisational manifesto to deliver meaning

Alain de Botton, philosopher, writes books that have been described as ‘a philosophy of everyday life’. Recently he was interviewed by an HR based job site about work and meaning (see the full interview here). In particular de Botton was … Continue reading

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How story telling affects the brain

There is lots of research about why stories work.  This picture shows some of the effect on the brain.

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Emotions are catchy – do we need to be innoculated?

Emotions are a crucial aspect of how we experience our day to day working lives. They are seen as useful markers of optimal well being and experiencing more positive than negative emotions contributes to our happiness. There are significant benefits … Continue reading

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Ten 1957 copywriting rules for 2013

“Styles change, times change, customs change, and tastes change – but human nature, never”  G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were … Continue reading

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Search the world and steal the best

David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the … Continue reading

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Ads worth spreading – a TED idea

Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an … Continue reading

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The value of story telling in selling

http://youtu.be/X7MVtgXMclI

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