Interesting
Ten 1957 copywriting rules for 2013
“Styles change, times change, customs change, and tastes change – but human nature, never” G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were … Continue reading
Search the world and steal the best
David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the … Continue reading
Ads worth spreading – a TED idea
Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an … Continue reading
The value of story telling in selling
The hedonic treadmill
After another fascinating weekend at UEL learning about positive psychology applications – in the workplace, school and community – we have learnt how important it is to have a varied and engaging series of interventions to have real impact. This … Continue reading
The importance of minding your ‘p’s, ‘q’s and commas
This appeared in HRZone and it’s a useful reminder about the devil being in the detail….. Posted by Peter Cook on Wed, 13/06/2012 – 10:01 HR often finds itself at the edge of the business and the outside world. As … Continue reading
Why our Education System is obsolete
This is from a recent article from Forbes commenting on the US education system. Unfortunately there are direct parallels with our own education practices which focus far too much on passing exams rather than equipping children with life skills – … Continue reading
Money and the meaning of life….
Read this on HBR and couldn’t put it any better myself so…. Everywhere you look, there’s compelling evidence that the single-minded pursuit of wealth often leads smart people to do incredibly stupid things — things that destroy what money can’t … Continue reading
Saving the world; one photo at a time
Diving under the Antarctic ice to get close to the much-feared leopard seal, photographer Paul Nicklen found an extraordinary new friend. Share his funny, passionate stories of the polar wonderlands, illustrated by glorious images of the animals who live on … Continue reading