What if we were all nice people?

Professor Adam Grant, is an organisational scholar who undertakes research into pro social behaviour and is one of my favourite reads. In his book ‘Give and Take’, he defines people in one of three ways. Mostly people are ‘givers…people who contribute to others without expecting anything in return.’ Some others are ‘matchers… (who) aim to … Continued

Is it a no-no to end a sentence with the word “of”?

A nice discussion on Quora: The short answer is that it is ok if the sentence makes sense. Write like you speak. Some of the comments I enjoyed are below: It is not unheard of. Winston Churchill, reprimanded by his editor for ending a sentence with a preposition, put it best: “This is the sort … Continued

Small things matter alot

An interesting blog at IDEO highlighting an experiment in client empathy ended up emphasising how the little things in life really matter. IDEO is a creative design company which is justifiably proud of their fantastic work culture. In their words ‘We provide the small things that enable the day to run smoothly so individuals can … Continued

Well-Being index from Gallup

Gallup and Healthways have developed a comprehensive, definitive source of well-being measurement, the Gallup-Healthways Well-Being 5. This scientific survey instrument and reporting experience measures, tracks and reports on the well-being of individuals and organizations. The five essential elements of well-being are: Purpose: liking what you do each day and being motivated to achieve your goals … Continued

An organisational manifesto to deliver meaning

Alain de Botton, philosopher, writes books that have been described as ‘a philosophy of everyday life’. Recently he was interviewed by an HR based job site about work and meaning (see the full interview here). In particular de Botton was scathing about education which didn’t equip youngsters for working life (nothing new here). But what … Continued

Emotions are catchy – do we need to be innoculated?

Emotions are a crucial aspect of how we experience our day to day working lives. They are seen as useful markers of optimal well being and experiencing more positive than negative emotions contributes to our happiness. There are significant benefits to employing happy workers. Happy workers take less time off, are less stressed and demonstrate … Continued

Ten 1957 copywriting rules for 2013

“Styles change, times change, customs change, and tastes change – but human nature, never”  G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were written. Drayton Bird always attributes his success to study and growing up in a pub … Continued

Search the world and steal the best

David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the idea from written about 50 years before (approx 1915). Drayton Bird writes that this sales … Continued

Ads worth spreading – a TED idea

Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, … Continued