Sales and Marketing
The “significance trouser”
A recent case study on how WD-40 was launched in Germany introduced me to the “signifigance trouser” The company was Mayer de Groot. This is a serious study and the results were very good. Winston Churchill said: “Use simple words … Continue reading
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Having an impact with CEOs
This is a useful podcast on how to have an impact with CEOs: CEO’s work on referrals so you need to be networking and working in their patch You need to listen and not worry too much about getting your … Continue reading