Tag Archives: direct response advertising

The Gap Debacle

The Gap debacle and how it highlights the value of good design.

Posted in Branding | Tagged , , | Leave a comment

Just created this for BIE Interim Executive

I just created this to give a different way of explaining interim management. Can you help me?  Please let me know what you think of this. _ [slideshare id=5096349&doc=bieinterimexecutive-100831075808-phpapp01]

Posted in Advertising | Tagged , , , | 4 Comments

The golden age of jargon is over – or is it? “low hanging fruit” is still popular http://ping.fm/AJEfa

Posted in Branding, Humour | Tagged , , , , | Leave a comment

RT @yaniksilver: Must-read blog: http://ping.fm/3cfmY – I’ll be interviewing Andy next Tue on the power of surprise!…

Posted in Advertising, Inspiring | Tagged , , | Leave a comment

RT @Jackie_Stone: 13 Strategies to Jumpstart Your Productivity http://bit.ly/cvVAKh

Posted in Advertising, Social Media | Tagged , | Leave a comment

David Ogilvy on internet advertising before the internet was invented

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct response marketing.  This was filmed way before the internet was invented and yet the things David Ogilvy is talking about in this video are more relevant … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment