Tag Archives: direct response advertising

The Gap Debacle

The Gap debacle and how it highlights the value of good design.

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Just created this for BIE Interim Executive

I just created this to give a different way of explaining interim management. Can you help me?  Please let me know what you think of this. _ [slideshare id=5096349&doc=bieinterimexecutive-100831075808-phpapp01]

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The golden age of jargon is over – or is it? “low hanging fruit” is still popular http://ping.fm/AJEfa

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RT @yaniksilver: Must-read blog: http://ping.fm/3cfmY – I’ll be interviewing Andy next Tue on the power of surprise!…

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RT @Jackie_Stone: 13 Strategies to Jumpstart Your Productivity http://bit.ly/cvVAKh

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David Ogilvy on internet advertising before the internet was invented

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct response marketing.¬† This was filmed way before the internet was invented and yet the things David Ogilvy is talking about in this video are more relevant … Continue reading

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